The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.
- Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices
- Show practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data
- Recommends ways for practitioners to communicate results to stakeholders in plain English
Resources and tools available at the authors’ site: http://www.measuringu.com/
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