Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.
With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting…
TABLE OF CONTENTS
- The Ultimate Guide to A/B Testing - Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates - 15 Essential Checks Before Launching Your Website - Test Usability By Embracing Other Viewpoints - Multivariate Testing 101: A Scientific Method of Optimizing Design - Comprehensive Review of Usability and User Experience Testing Tools
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