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May 19 , 2011

The Right-Brain Business Plan


Millions of artists entrepreneurs crafters and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what its like to make the entrepreneurial leap and how to do it successfully. The key is showing creative types how to use rather than stifle the imagination and intuition that make them creative in the first place. Lees illustrated colorful worksheets and step-by-step instructions are playful yet practical enabling readers to get down to the essential business of defining their vision and nailing down plans for funding marketing networking and long-term strategy. Both budding and seasoned business owners will benefit from Lees wonderfully original approach.

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