This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and international market strategy. Thousands of companies use country identifiers as part of their international marketing strategy and hundreds of researchers have studied the ways in which these…
How to download book
Buy this book
You can buy this book now only for $0.00. This is the lowest price for this book.
Download book free
If you want to download this book for free, please register, approve your account and get one book for free.