Home » Business & Finance » John Egan » Marketing Communications

January 30 , 2011

Marketing Communications


How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully?

Download epub

Read also


What's the special today?It's Movable Feasts, an anthology of new stories. Editor Jim Corrigan asked for stories on the general theme of eating out, everything from buying a hot dog to having dinner on Fifth Avenue. A stellar group of writers contributed, including Dave Brigham, Joan Bogert Brigham, Beth Chariton, Elizabeth Christopher,…


In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. ‘Insight’ boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in ‘marcoms’; it will make your study fun along the way.


For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack:


This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing.

Show more...

How to download book

Buy this book

You can buy this book now only for $46.79. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Marketing Communications»:

Download TXT:


Download ePUB 2:


Download XML Book:


Download ePub: