Social media marketing is a term used to describe the process of boosting website traffic, or brand awareness, through the use of social media networking sites.
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Progress in Optics Volume 39
In this third edition of the Internet Marketing Cheat Sheets series we take a look at Social Media Marketing and how to leverage this rapidly expanding medium to help promote and market your brand, products and website via social networking, and the impact it can have on your SEO and search engine rankings.
Some benefits of using social networking correctly include; increased communication for business or other organizations, improved brand awareness, and often improves customer service and support. Additionally, social networking serves as a low cost platform for organizations to implement online marketing campaigns.
Social signals in SEO (Search Engine Optimization) are playing an increasing role with major search engine rankings and social networks and Social Media Marketing are certainly here to stay.