Home » Business & Finance » Urs E. Gattiker » Social Media Audit

May 14 , 2010

Social Media Audit

Measure for Impact


Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

Download xml

Read also


Josh Malley is engaged as a consultant to an international company to review the health of their community relations. In the process, he stumbles upon terrorist cell activity. His resourceful wife, Dana, and his old Marine compatriots team up to unravel the plot and thwart it...almost.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

How to download book

Buy this book

You can buy this book now only for $41.59. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Social Media Audit»:

Download TXT:


Download Sony BookReader: