Food versus Fuel presents a high-level introduction to a well-worn debate. Compiled by an internationally renowned scientist and authority, and including perspectives from both pro and anti biofuels experts and activists, from the North and South, this volume aims to bring a balanced approach to the major issues affecting the development of…
Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:
Organization of Intelligence: Know your market as well as you know yourself
Economy of Force: Assess accurately where you employ your resources
Simplicity: Even the simplest plans are difficult to execute
Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.
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