The Fundamentals of Business-to-Business Sales & Marketing
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
AN UNFORGETTABLE HEROINE, A KING MISUNDERSTOOD BY HISTORY, A LOVE STORY THAT HAS NEVER BEEN TOLD In A Rose for the Crown, we meet one of history's alleged villains through the eyes of a captivating new heroine – the woman who was the mother of his illegitimate children, a woman who loved him for who he really was, no…
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
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