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Fred Oldenburg joined the Army in 1988 as an adult soldier. After basic training he joined his parent unit, 2nd Battalion, The Royal Anglian Regiment, where he served 23 years of his 24-year military career. He served on tours in Northern Ireland, Iraq, Afghanistan, Kuwait and Saudi Arabia, as well as exercises and training in the USA, Canada,…
`McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology
This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent.
Textual Analysis guides students away from finding the `correct' interpretation of a text and explains why we can't simply ask audiences about the interpretations they make of texts.
- points to the importance of context, genre and modality
- uses excellent examples drawn from popular culture
- provides students with a solid grounding on many of the important concepts underlying media and cultural studies
Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies.