How Candidates Invoke Race in U.S. Political Campaigns
In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.
Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.
Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.
In Deutschland wird heftig diskutiert: über Frauenquote, Krippenplätze, Sexismus, über die Gleichstellung von Mann und Frau. Der eigentliche Skandal ist aber, dass diejenigen, die zu Hause bleiben und unsere Kinder erziehen, die Dummen sind. Warum eigentlich? Es ist doch das gute Recht jeder Frau, ihr Leben so zu leben, wie sie es glücklich macht.…
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