Home » Business & Finance » Mr Phil Jones » Communicating Strategy

December 25 , 2010

Communicating Strategy


'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Download mobi

Read also

A Course of Instructions on Landscape Painting in Oil, Water Color, Pastel Painting

The purpose of this small book is to teach art students right-hand facts on the painting of landscape. Having had long experience in this branch of art, I feel confident I can suggest certain rules and give advice that will help them in avoiding mistakes and eliminate many difficulties so common with beginners in all lines of work. A book of this…

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.

It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

There is guidance on how to identify likely obstacles to change and how the psychology behind your story - and the language you use - can help create change champions; as well as details of how to use metaphor, quotations and imagery to paint a vivid picture.

The author also explores the reasons why your organization's structure, processes and culture may stifle your story and the steps you can take to align each of these to the strategy.

This is an exceptional book that includes elements of organizational theory, human psychology and good, straightforward common sense.

If you believe that people will do a better job if they understand what you are thinking and what you want, this book is for you.

Show more...

How to download book

Buy this book

You can buy this book now only for $44.99. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Communicating Strategy»:

Download Torrent:


Download MobiPocket:


Download Adobe DRM: