The most talented Creative Directors in Silicon Valley and I met in a conference room to create the first advertisements for Adobe Illustrators version for Windows known as Illustrator 7.0. The slogan we picked after a night of North Beach pizza with Molson’s beer was “I Do Windows.” The Creative Directors began to call their collaboration KR8V (Creative). Before Illustrator 7.0, Adobe software was Mac based for Apple computers. Our team was going to change all that. Not only with online banner ads, standup cutouts made of thick cardboard, but a rebate ad. Online banners in 1997 were selling for $1200 to $1800 per ad to create with Adobe Photoshop. The rebate program would be Adobe System’s first. This project opened up the doors to other Adobe Departments. KR8V Creative Directors were asked to design the first websites, Internet advertisement as well as print ads for PageMaker, PageMill, and soon eSchwab. Winners of the rebate campaign won a trip to Paris, France, because the promotion went beyond the high tech technology of San Francisco Bay Area connected to Adobe’s headquarters in San Jose, California. The advertising campaign was going to be worldwide. By the end of the week, we were receiving orders from Charles Schwab International Electronic Brokerage. The calls came from eSchwab to make tutorial CDs that would be mailed out to investors so as to teach the investors to barter online instead of with a broker. The languages evolved from English only to Mandarin Chinese and Spanish for the Latin American investors. Seventy percent of the staff was let go in some brokerage firms. Brokers didn’t have to engage in conversations with clients if the investors were invited online. Investing over the Internet was the web portal to the future. The portal was nicknamed vertical, because of the emphasis on financial news, monetary policy, and stock market events. By being a gateway to money, the firm focused with a digital precision. Soon Memphis hospitals were coming to us to create a portal called Phyve, Digital Medical Systems, and Baptist Medical. The programmers brought account executives from Nashville, Tennessee. The buildings involved with the industry’s recording of country music on a space called Music Row wanted us to create radio stations across the Internet. COR Medical researched a portal in Santa Barbara, California. The world leader in atomic force microscopes made me their first Webmaster to create a public portal to the Nanotechnology as well as an Internal Portal that was only made available to employees with a log in number and password. The servers were advancing quickly. After buying servers from Dell Computers, we had the top technician from Dell’s Headquarters in Texas stay with us for one week so that we could learn about the advancements made on the web server technology by Dell. The concentration on servers was the way of the future for companies relying on computer technology.
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