This short book teaches you how to be more effective and more creative at marketing and fundraising. The chapters emphasize planning, looking for ideas, brainstorming, and evaluating ideas. 1. Evaluate the returns you are getting from current fundraising and marketing efforts. 2. Steal and adapt marketing ideas commonly used by businesses. 3. Easily gain a better understanding of your audience and what they want. 4. Generate new ideas that are realistic for you to implement. Using the evaluation tools included in Better Nonprofit Marketing will save time and money, and help you to increase your organization's credibility with potential supporters. Worksheets and exercises make it easy to apply the contents of each chapter to your own organization and its challenges.
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