Read alsoUnshaken (Enhanced Edition)
Dan Woolley – -who spent 65 hrs trapped beneath the rubble of Haiti's Hotel Montana – -recounts his experience living through the 7.0 Haiti earthquake in Unshaken: Rising from the rubble of Haiti's Hotel Montana. After a last-minute hotel switch, no one, not even Dan's wife, knew where he was staying while in Haiti. Trapped in total darkness for…
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.Among his techniques:
*Capture your audience’s attention first, fast and foremost
*Motivate your listeners by demonstrating authenticity
*Build your tell around “what’s in it for them”
*Change passive listeners into active participants
*Use “state-of-the-heart” technology online and offline to make sure audiencecommitment remains strong
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices, you’ll know how to craft, deliver – and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.
From the Hardcover edition.