Home » Business & Finance » KahawatteUddika » Ryanair's strategy from a perspective of core competencies

June 20 , 2009

Ryanair's strategy from a perspective of core competencies


Following the financial losses in 1990, Ryanair still had the courage to be the first European carrier to restyle itself into a low-cost airline model, which was base on the successful Southwest Airlines in America. Since then, Ryanair turned out to be the Europe's most profitable airline, ironically once outperforming Southwest in profit margin percentages. (, 2006) Clearly, Ryanair's adopted business model played the key role in its achievements and there is more to than just copying another airline's tactics. In this essay, we shall discuss Ryanair's strategic approach from a perspective of the core competencies, together with the related competitive strategy that they have implemented by it.

How to download book

Buy this book

You can buy this book now only for $3.99. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Ryanair's strategy from a perspective of core competencies»:

Download Torrent:


Download Adobe DRM: