The Mortgage Loans Industry and Market: A Survey
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This widely used study provides a detailed business-economic account of mortgage lending and borrowing.
The main focus is on the UK. However, the book's examination of the factors affecting business growth and profitability, market competition, and innovation is relevant to mortgage lending in advanced industrial countries generally.
The book surveys the main industrial-commercial trends and issues. It analyses the policies and practices of the major lending organizations. Finally, it examines key influences on the behaviour of mortgage borrowers and personal savers and investors generally. It does so in an efficient, straightforward and readable way.
A succinct guide to successful residential mortgage lending is especially useful nowadays. Growing competition, customer mobility, housing market recession and other factors make it more important than ever for lending organizations to be financially robust, well managed, and fully abreast of significant market-economic developments.
1. The Mortgage Loans Industry and Market: an Overview
Introduction* The major factors influencing the growth and performance of institutions* The mortgage loans market: economic aspects, political-legal influences, demand and demand trends (etc.)* Recent product and service innovations* Marketing* Savings and other sources of funds*
2. The Mortgage Loans Industry in the UK
The structure of the industry* Market shares of building societies and other lenders* Business-organizational trends* Diversification*
3. The Growth and Performance of Institutions
Defining and measuring growth and performance* The importance of location* New technology and its benefits* Cultural factors* Competition, customer pressures, and economic and political-legal conditions* Organization, personnel recruitment and training, and payment systems* Size and economies of scale* Incorporation* The supply of savings and other funds* Marketing, product/market developments, and other key influences on growth and performance*
4. The Mortgage Loans Market (1): Economic Aspects
The main economic factors affecting turnover, growth, and performance* The housing market and house prices* Household incomes, interest rates, and mortgage demand* House purchases as investments* The main responses of lenders to housing/mortgage market recession*
5. The Mortgage Loans Market (2): Political and Legal Influences
Official monetary policy and interest rates* The effects of taxation* Political and legal influences on rented housing* Proposals from lenders for politically-legally aiding the market*
6. The Mortgage Loans Market (3): Demand and Demand Trends
The main categories of mortgage borrower, and trends in demand* The supply and demand for low-cost and other products* New sources of demand* Borrowing for home improvements* The main responses of borrowers to market-economic recession*
7. The Development of New Products and Services
Major factors affecting the success or otherwise of product and service innovations* Types of mortgage cost reduction and special offer* Re-mortgage options*
The growth in importance of marketing* Major recent developments* The main mortgage selling points* Customer convenience and one-stop shopping* Organizational and personnel aspects of marketing* Market research, advertising, and public relations* Corporate design trends* Customer attitudes, motives, and behaviour: a summary of market research findings*
9. Mortgage Lenders and the Savings Market
Market shares of deposit-taking institutions* The importance of branch location (access, customer convenience)* The introduction and use of new technology* Trends towards increased competition and decreased customer loyalty* Economic and political-legal influences on the supply and demand for savings* The costs of collecting and retaining savings* Major recent developments in the marketing of personal savings and investment schemes* The main financial product selling points* Retail versus wholesale sources of mortgage lending funds*