Home » Nonfiction » Andrew C. Billings » The Global Impact of Olympic Media at London 2012

September 26 , 2009

The Global Impact of Olympic Media at London 2012


This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings.

This book was published as a special section in Mass Communication & Society.

How to download book

Buy this book

You can buy this book now only for $143.99. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «The Global Impact of Olympic Media at London 2012»:

Download PDF:


Download ePUB 2:


Download ePub: