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August 23 , 2007

Xbox Revisited

A Game Plan for Corporate and Civic Renewal


From Microsoft’s former Chief Xbox Officer, Robbie Bach, comes a unique book that provides a simple yet robust framework that can be used to tackle almost any problem. In Xbox Revisited: A Game Plan for Corporate and Civic Renewal, Bach takes business, non-profit, and community-engaged readers on the Xbox journey—a triumphant and personal saga from garage-shop beginnings to business success. Using the 3P Framework of Purpose, Principles, and Priorities developed by the Xbox team, Bach describes the process used to revitalize a beleaguered business and then applies those lessons to our most difficult community issues and the challenges of a nation at a crossroads. Bach is turning his strategic and leadership skills to a new opportunity: helping individuals and organizations drive transformational change in business and civic institutions. The book is packed with common sense thinking and a strategic framework that can set change in motion at every level of community life. Xbox Revisited is a wake-up call, a challenge to every citizen to become a “civic engineer” addressing the issues we face in our communities and across our country.

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