Home » Business & Finance » Michael Treacy » The Discipline of Market Leaders

November 01 , 2010

The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market


Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers’ demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

How to download book

Buy this book

You can buy this book now only for $13.09. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «The Discipline of Market Leaders»:

Download Adobe DRM:


Download Amazon Kindle:


Download ePub: