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October 08 , 2008

How To Create Selling E-Commerce Websites, Vol. 2


With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively.

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User Experience Design

User Experience (UX) can be strongly influenced by behavioral factors such as emotions, beliefs, preferences and even cultural backgrounds. Being aware of this, Web designers keep developing strategies to improve the overall UX with the help of storytelling, tools for problem solving, relationship engineering and costumer service improvement.…

Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs.


  • How To Plan Your Next Mobile E-Commerce Website
  • Exploring Ten Fundamental Aspects Of M-Commerce Usability
  • An E-Commerce Study: Guidelines For Better Navigation And Categories
  • The Current State Of E-Commerce Search
  • Better Product Pages: Turn Visitors Into Customers
  • Designing A Better Mobile Checkout Process
  • Creating A Client-Side Shopping Cart
  • Reducing Abandoned Shopping Carts In E-Commerce
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