Read alsoIntroducing Genetics
"Introducing Genetics" takes readers on a journey through this new science to the discovery of DNA and the heart of the human gene map. In everyday life, many of us increasingly have to make moral decisions where genetics plays a part. This book gives us the information to do so.
The book is comprised of five sections that outline the “Five Ps of Personal Branding” – the building blocks for a personal brand:
•Positioning – discovering the reader’s unique story
•Presentation – laying a framework for communicating personal brands
•Passion – how to turn a love into a life’s work
•Purpose – crafting a personal brand to make the most impact
•Profits – generating a profit, emotionally or fiscally, through personal branding
No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had – and ones they didn’t know were attainable.