It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
Read alsoOttawa Winterlude Festival - Rideau Canal Skating Fun!Feb 17, 2007Photo Album (English eBook C13)
This photo album show cases the incredibly fun Ottawa Winterlude Festival which is held every year during the month of February from the 2nd to 18th.Winterlude is all about enjoying fun outdoor winter activities be it skating on the Ottawa Rideau Canal Skateway, cross country skiing in the Gatineau Hills, or downhill skiing at the four local area…
- Reveals the seven key principles that the world's best brands consistently implement
- Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
- Provides tools and strategies that organizations can start using right away
Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.