Read alsoThe Rainbow (Annotated)
The Rainbow is a 1915 book by British author D. H. Lawrence. It follows three generations of the Brangwen family living in Nottinghamshire, particularly focusing on the individual's struggle to growth and fulfilment within the confining strictures of English social life. The Rainbow depicts the story of three generations of the…
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.