On the heels of a nasty divorce, a dog trainer is blamed for her ex-husband’s messy death. Evidence suggests that she programmed their shared guard dog to attack the prominent diet doctor, but did she? As the accused is being led off to jail, she begs her friend Ginger Barnes to save the German shepherd’s life, an assignment that demands nothing less than the whole truth.
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of…
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