Why do knowingly act in ways that undermine our own wellbeing, like loving the wrong person or staying in an unfulfilling job? Why are ideologies so compelling? Why are we so convinced that our own, deeply held views are irrefutable?The Logic of Self-Destruction argues that our beliefs are at the heart of our problems, and that if we can see the…
Written by an insider, it lifts the lid on the real disasters and in-fighting that took place; and reveals how to get in, how to get out and how to market.
This book was first published as Everything You Always Suspected Was True About Advertising But Were Too Legal, Decent and Honest to Ask, and has been re-released with a new chapter.
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