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June 23 , 2007

A Pocket Guide to Interviewing for Research


Interviewing is both a privilege and an opportunity - a chance to garner the insight of others for the design process. Yet we often lack confidence in our ability to interview well, worry about finding the right people, or making a case for the research in the first place. More than this, interviewing at its worst can too easily become dislocated from the broader design process. In this book, Andrew Travers explains how to talk to users and stakeholders in the design process. He'll demystify the process of interviewing and help you use that research to drive design decisions. Who should read this book? This is for designers of all kinds: from user experience designers and researchers who regularly interview as part of their work, to graphic designers, developers, product managers and project managers. It’s for anyone looking to get more involved in talking directly to users and stakeholders, and drawing on that insight as part of the design process. Topics include: PART 1: RECRUITING How to write an effective recruitment brief and find the right research participants. PART 2: PREPARING Writing a discussion guide and getting ready for the interview. PART 3: CONDUCTING Making the most of the interview. PART 4: DOCUMENTING What to record, and how. PART 5: SYNTHESISING How to move from collected observations towards insights that drive design decisions.
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