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June 25 , 2008

Volkswagen Beetle


Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins were intertwined with the dark days of Nazism. This books looks those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff’s forward-looking desire to perfect one model rather than spread the company’s talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.

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