Brain Surfing: The Top Marketing Minds in the World
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.
James Arbuckle (c.1700–1742), poet and essayist, was born in Belfast to a Presbyterian merchant family of Scottish origin and educated at Glasgow University (1717–1723). In Glasgow, his poetry, influenced by Pope and the Latin classics, won praise from leading members of Scotland’s literary and political…
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.
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