Home » Nonfiction » Jo Piazza » Celebrity, Inc.: How Famous People Make Money

August 27 , 2010

Celebrity, Inc.: How Famous People Make Money

How Famous People Make Money


From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex
Download pdf

Read also

If Nuns Ruled the World

Veteran reporter Jo Piazza profiles ten extraordinary nuns and the causes to which they have dedicated their lives—from an eighty-three-year-old Ironman champion to a brave sister who rescues victims of human traffickingMeet Sister Simone Campbell, who traversed the United States challenging a…

Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity.
Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine.
With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
Show more...

How to download book

Buy this book

You can buy this book now only for $11.59. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Celebrity, Inc.: How Famous People Make Money»:

Download Mobi:

Download FB2: