Read alsoBrand Success
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive,…
He is disgusted by the way humans look, what they eat, their capacity for murder and war, and is equally baffled by the concepts of love and family. But as time goes on, he starts to realize there may be more to this strange species than he had thought. Disguised as Martin, he drinks wine, reads poetry, develops an ear for rock music, and a taste for peanut butter. Slowly, unexpectedly, he forges bonds with Martin’s family. He begins to see hope and beauty in the humans’ imperfection, and begins to question the very mission that brought him there.
Praised by The New York Times as a “novelist of great seriousness and talent,” author Matt Haig delivers an unlikely story about human nature and the joy found in the messiness of life on Earth. The Humans is a funny, compulsively readable tale that playfully and movingly explores the ultimate subject—ourselves.