Based on ten years of study, ten years of entrepreneurial experience and a further ten years of research, Zhao Yanchen’s “Causes of Wealth of People” lays out a comprehensive theory of entrepreneurship while at the same time serves as a practical guide for the entrepreneur. First published in China in 2004, this new English edition is the first translation of the book to ever be published. Analyzing all phases of business from project selection through operation and sales, and equally at home discussing the benefits and necessity of the free market and the “Tao” of an enterprise, the book provides novel and valuable insights on entrepreneurship from an Eastern philosophical perspective.
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