The Mass Marketing of the Clothing Business Forever
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
They call him the Savage Dragon: Rordan Sarkany, knight of the Order of the Dragon, charged with tracking and destroying those who let their dragon blood turn them into beasts. In the wilds of Hungary, Rordan hunts one such creature – along with fellow warrior Kira Bethlen.Both Rordan and his inner dragon desire Kira...and she can't resist…
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