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March 01 , 2011

Strategy Express: Strategy 03.01


Fast track route to mastering all aspects of strategy Covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen Examples and lessons from benchmark companies, including:Encyclopaedia Britannica, Sears, Seven-Eleven Japan and ideas from the smartest thinkers.Includes a glossary of key concepts and a comprehensive resources guide

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