There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the…
Georgia can’t figure out why the burden of a Y chromosome seems to make guys so hard to understand. First, there’s the handsome but slippery Jeremy Wrentham. After Georgia shared some pretty devastating kisses with him, she found her way home and he found her sister!
And then there’s Michael Endicott, who never fails to let her know that her family’s quirkiness lies too far outside the pale for this preppie townie. But if he really feels that way, why is he in Georgia’s kitchen, asking her out? And why don’t boys come with instruction manuals?
Look for Snark and Circumstance and Charm and Consequence, both out now!
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