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April 17 , 2008

Start-up Sutra

What the Angels Won't Tell You About Business and Life


‘Storytelling that brings out the romance of entrepreneurship... A book to savour’ – Subroto Bagchi ‘An entrepreneur is someone who stands up to the universe, to all that has come before, and says, “I can know your essence, I will change your expression.”’ Through the true stories of two sets of people who braved the rough road, Start-up Sutra presents entrepreneurship in its essence – not a checklist to be crossed, but a passion to be lived; an iterative process of near-death experiences and incredible turnarounds that founders of businesses navigate by a combination of chutzpah, sagacity and sheer brazen luck. In bringing to life the daily dramas, the struggles in the trenches, the battles with inner demons and impossible external odds on the journey to achievement, it enumerates the five Sutras that people capable of building businesses necessarily possess. If you have ever dared to dream big, this book will change your life. If you have longed to be truly alive, your journey starts here. ‘Partly slice-of-life and partly management advice with generous dollops of spiritual wisdom… Certain to appeal to eager entrepreneurs, mid-career professionals and those who secretly nurture the entrepreneurial dream. Equally, a great guide book for the families and friends of entrepreneurs.’ – Deep Kalra'
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