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January 03 , 2011

Power Marketing: An Aussie Guide to Business Growth


In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:

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✓Business Planning
✓Facebook Marketing
✓Video Production tips
✓Sales Conversion and Up-selling
✓Product Marketing
✓Copywriting and Defining a USP
✓Website Essentials
✓SEO (Search Engine Optimisation)

To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing. It contains practical advice on creating better marketing and a bunch of proven ideas to help grow a business from a one-man band into a fully-fledged million-dollar company.

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