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March 17 , 2008

Ask and You Shall Succeed: How to Earn What You're Worth


"Ask and You Shall Succeed: How to Earn What You're Worth" asks the reader seven crucial questions that must be answered in order to have a thriving business. The great majority of new businesses in the United States fail within the first five years. There are myriad reasons businesses fail including not connecting with their market, lack of unique differentiation, and inaccurate pricing. But it really comes down to not having thought through the fundamental aspects of starting and maintaining a business in today’s marketplace. This book walks the reader through these questions by using a fictitious entrepreneur who desires to start her own business. The book is user-friendly and interactive, encouraging the reader to mull over how the question asked applies to their own circumstances. Interspersed throughout the book are personal anecdotes from the authors’ experiences that further illustrate the points being made. The book provides food for thought and is a must-read for anyone contemplating entrepreneurship. And these days, who isn’t?

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