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April 09 , 2009

Critical Mass

Fostering Explosive Growth in Young Single Adult Groups


The University Branch of the Albuquerque New Mexico Stake, an LDS Young Single Adult congregation, grew from 35 active members to 210 in just over two years. In less than five years, this group accounted for more than 60 baptisms and 83 weddings. Numerous members were re-energized and reactivated. A small army of full-time missionaries were sent out into the field. The original congregation was split when it reached a membership number of 220 and within a year grew to a membership of over 180. This book contains a record of that incredible growth, stories of success, and recommendations on how to execute effective activities. It will also give leaders a look into the mindset of young singles (aged 18-30). How did this happen?The secret was coming to understand the meaning and power of a term called "critical mass."

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