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January 17 , 2009

How to do Business in Africa

Culture, travel, negotiating, etiquette, relationships


This practical, pocket-sized guide to doing business in Africa will give you the information and skills you need to succeed. Understand African business culture, run remote teams and achieve your business goals in this relatively untapped market; tips, checklists and 'Ask yourself' features show you how to establish a presence and build lasting business relationships; tables, illustrations, fact boxes and real-life case studies enable you to understand the African market and the challenges that may be faced.

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