Suzy Puttock (yes, Puttock with a P), fourteen years old and a total disaster magnet. My life's full of ups and downs. My loved-up big sister Amber's getting married and wants lime green bridesmaids' dresses. I'm not happy about that. But there's this hot new guy, Zach, just started at my school. I am happy about that. Only... I've had a…
The book has over 200 full color illustrations and samples, and hundreds of eye-popping tips to show entrepreneurs how to create dynamic designs for postcards, flyers, business cards and more. It has a section on writing persuasive copy that “hooks” customers and an introduction to branding.
The book is organized in 11 sections:
Good Marketing Requires Good Design
Make Visual Elements Memorable
Writing Persuasive Content and Making it Flow
The Best Typography for Design and Readability
Laying Out Your Pages with Style
Design Solutions for Specific Projects
Working with Digital Imagery
The Role of Color in Your Design
Getting Graphics Files Ready to Print
Answers to Your Printing Questions
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