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January 21 , 2008

Turn Eye Appeal into Buy Appeal

How to easily transform your marketing pieces into dazzling, persuasive sales tools!


This award-winning ebook provides easy-to-read instructions that will help the non-designer or graphics student create eye-catching marketing pieces with great graphics and compelling content.

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The book has over 200 full color illustrations and samples, and hundreds of eye-popping tips to show entrepreneurs how to create dynamic designs for postcards, flyers, business cards and more. It has a section on writing persuasive copy that “hooks” customers and an introduction to branding.

The book is organized in 11 sections:

  • Good Marketing Requires Good Design
  • Make Visual Elements Memorable
  • Writing Persuasive Content and Making it Flow
  • The Best Typography for Design and Readability
  • Laying Out Your Pages with Style
  • Design Solutions for Specific Projects
  • Working with Digital Imagery
  • The Role of Color in Your Design
  • Getting Graphics Files Ready to Print
  • Answers to Your Printing Questions
  • Resources

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