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How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process – showing them how to think before they write. Then it demonstrates how to…
`The book would constitute a good starting-point for anyone wishing to understand contemporary developments in educational management' - Educational Research
Leadership and strategic management are both issues of central importance in raising achievement in schools and colleges and thus are at the heart of the educational debate today.
This book is concerned with such major issues as: the nature of strategic management in education; the importance of vision, and mission; styles of leadership; models of educational management; and the purposes of strategic management, which here are equated with the effectiveness and improvement of the institution.
It will be invaluable for students of educational management, such as those following masters degrees. It is also directly relevant to teachers and lecturers and schools of all phases and in further education colleges, particularly those who have, or aspire to, management responsibilities.
The textbook is designed to be used either to accompany a taught course, or for self-study via distance-learning, thus practical and reflective activities are included.