A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?
This book was five years in writing and includes over ten years of notes written when I was drowning in the incredibly painful and complicated morass of drug and alcohol addiction. Some of the most powerful emotions that I, as a human being, have ever felt were recorded on whatever paper that was around at the time. I swore to God that if I…
In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.
Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
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