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May 14 , 2008

The Handbook of Communication and Corporate Reputation


With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

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  • Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
  • Brings together state-of-the-art communication studies insights on corporate reputation
  • Identifies and addresses the lacunae in the research literature
  • Applies new theoretical frameworks to corporate reputation

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