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June 24 , 2009

Chevrolet: 1960-2012


Images of America: Chevrolet: 1960–2012 is the second of a two-volume photographic history of Chevrolet, one of the world’s best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced fundamental changes in their products and business plans. In the 50-plus years illustrated here, two basic changes in the marketing of motor vehicles is evident: the rising proportion of trucks among all vehicles sold and the incursion of European and Asian brands into the market. Even though the number of different Chevrolet passenger car models tripled, total car sales for the brand fell. Chevrolet: 1960–2012 relates the year-by-year evolution of the US auto business via what was once the largest-selling make.

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