Understand Electronics provides a readable introduction to the exciting world of electronics for the student or enthusiast with little previous knowledge. The subject is treated with the minimum of mathematics and the book is extensively illustrated. This is an essential guide for the newcomer to electronics, and replaces the author's best-selling Beginner's Guide to Electronics.
Is advertising dead or alive? Quite simply the 20th century concept of advertising is dead and it will have to reinvent itself in order to survive. This transformation is going on as we speak. Brands that invest in advertising during an economic recession prove to overcome them quicker as times of crisis are typically moments when consumers'…
The step-by-step approach makes this book ideal for introductory courses such as the Intermediate GNVQ.
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