Most sales people are not born into sales. We start our careers as Engineers or School Teachers, Business Graduates or (as in my case) in the Hotel Industry. Most parents do not encourage their children to be sales people rather choosing one of the professions or following in the family business. Because of this most sales people are not trained to be sales people and most people outside of sales think that selling is easy.
20,000 years ago business was a very simple process. One cave man could exchange a clay pot for a leg of mammoth with another cave man with just a nod and a grunt. Today we need to create new words for our ever-changing situation and our more advanced business requires more demanding communications. We have over 200,000 words in the English…
Selling is not easy! Good sales people are not born, they are trained usually with many years of experience, getting it wrong before learning to get it right. This book aims to shorten that learning curve by providing world class selling skills for the Sales Representative selling products or services around the country or around the world.
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