To Market, To Market, To Sell a Fat Pig! is for entrepreneurs or small business owners planning to introduce a new product or service or college and university students in need of a crash course on understanding how the art and science of marketing really works.
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When discussing the act of marketing, Lemmond summarizes his time-tested philosophy that "marketing gives us freedom of choice and it is the engine of economic growth." To Market, To Market, To Sell a Fat Pig! sets the stage, from the time of ancient marketplaces to the advent of the Internet and the game-changing contributions of inventors and entrepreneurs. It explores how to get a new idea, how to test it for relevance and success, and then how to nurture it to grow into a lasting brand.
George Lemmond earned his credentials as a consumer marketing professional by building brands and solving marketing challenges from many perspectives throughout his career. He learned the basics of marketing at the start of his career at Procter & Gamble, where he guided the introduction of Crisco Oil and Duncan Hines mixes before moving into the retail field. As the Director of Strategic Planning and Consumer Affairs at the Target Corporation, Lemmond launched their consumer research function, supervised their testing labs, rationalized their private label program, and guided their public relations needs.
Lemmond is currently the principal of Lemmond On-Target Marketing, where he applies his knowledge as a consultant to small businesses and entrepreneurs. He also teaches a marketing class at Georgia State University in Atlanta.