Home » Nonfiction » BersonAlex » Building Data Mining Applications for CRM

May 21 , 2009

Building Data Mining Applications for CRM


How data mining delivers a powerful competitive advantage!

Download LRF

Read also

Nigeria's Critical Election

Elections have been central to regime collapse in Nigeria because they neither passed the test of citizens’ acceptability nor electoral neutrality. They always pushed the country to a dangerous brink which she has often survived after serious constitutional and political bruises. The general election of 1964 rocked the delicate balance…

Are you fully harnessing the power of information to support management and marketing decisions? You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling help you understand the principles of data warehousing and data mining systems, and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible.

Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues...evaluate current data mining application packages...and let real-world examples show you how data mining can impact – and improve – all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!

Date release: January 01, 2000

Nonfiction, Computers
Building, Data, Mining, Applications, BersonAlex, download, Papyre FB2, MS Word

How to download book

Buy this book

You can buy this book now only for $38.89. This is the lowest price for this book.

Buy book

Download book free

If you want to download this book for free, please register, approve your account and get one book for free.


After that you may download book «Building Data Mining Applications for CRM»:

Download Papyre FB2:


Download MS Word: