This combined survey of operant and classical conditioning provides professional and academic readers with an up-to-date, inclusive account of a core field of psychology research, with in-depth coverage of the basic theory, its applications, and current topics including behavioral economics.
Read alsoTerror Reigns
by Eleanor CrossTabitha Black does not believe in the supernatural even though for decades past her ancestors were gifted with clairvoyancy. She does not believe in legends either, because she would rather deal with facts. When her parents give her and her five best friends the graduation gift of a lifetime, her beliefs begins to change. On the…
- Provides comprehensive coverage of operant and classical conditioning, relevant fundamental theory, and applications including the latest techniques
- Features chapters by leading researchers, professionals, and academicians
- Reviews a range of core literature on conditioning
- Covers cutting-edge topics such as behavioral economics